Ni ubuhe butumwa butanga ibicuruzwa byawe?
Kubirango, guhora kubona uburyo bwiza, buhendutse, gutanga ibicuruzwa na serivisi mugihe kirenze ibyateganijwe nintego ihoraho yumurimo wo gutanga amasoko.Kugirango tugere kuriyi ntego, tugomba kugira abatanga isoko nziza kandi b'indahemuka.Ibyo bita hejuru ni uko utanga isoko ashobora kuduha ubuziranenge bwo hejuru, igiciro gito, ibicuruzwa na serivisi bitangwa ku gihe birenze ibyateganijwe;icyitwa ubudahemuka nuko uwatanze isoko ahora atubona nkumukiriya wambere, burigihe dufata ibyo dukeneye nkicyerekezo cyo gukomeza gutera imbere, kandi udutera inkunga tutajegajega nubwo duhuye nibibazo.
Nyamara, mubigo bimwe, ikigaragara ni uko abatanga isoko mubusanzwe atari abizerwa, kandi abatanga ubudahemuka mubusanzwe ntabwo ari beza bihagije, kuburyo guhora utera imbere no guhindura ibicuruzwa byahindutse amahitamo adafite imbaraga kuriyi mishinga.Igisubizo nuko itariki, ubwiza, igiciro, nogutanga bihindagurika kenshi, kandi serivise nibyiza nibibi burigihe, nubwo amashami bireba arahuze, guhora kubona ibicuruzwa byiza-byiza, bidahenze, ibicuruzwa byatanzwe mugihe kandi serivisi zirenze ibyateganijwe buri gihe ntizishoboka.
Ni iki kibitera?Ndibwira ko kubwimpamvu zifatika zishobora kuba aruko ibyo bigo bitabona abatanga isoko bihuza kandi ntibatahure ko mugihe igikundiro cyibicuruzwa byabo kidakomeye bihagije, bakurikirana buhumyi abatanga ibicuruzwa bafite amafaranga menshi, nini, hamwe nuburyo bwo gucunga neza amajwi. .
Ariko ntuhitemo abatanga isoko kandi irashobora gutuma ibirango byabo bikura kandi bikirinda.
Nkikimenyetso, nigute dushobora kubona isoko ryiza?
Guhitamo abatanga isoko bigomba gukurikiza ihame rya "bikwiye."
Ubwiza bwibirango kubatanga bigena ubudahemuka bwabatanga imishinga.Mugihe uhisemo abatanga ibicuruzwa, ibirango nabyo bigomba kwitondera "guhuza no gukundana".Bitabaye ibyo, ubufatanye ntibushimishije cyangwa ntibumara igihe kinini.Kubwibyo, mugihe duhitamo abatanga isoko, dukwiye guhitamo uwatanze "iburyo" aho guhitamo "mwiza" utanga ibintu ukurikije uko ibintu bimeze, nkurugero rwacu, icyamamare, ubwinshi bwubuguzi, nubushobozi bwo kwishyura.
1. Ibyo bita bikwiye.
Icya mbere:ibicuruzwa bitanga ibicuruzwa bihuza nibyo dukeneye;
Icya kabiri:Impamyabushobozi yabatanga, ubushobozi bwa R & D, ubushobozi bwubwishingizi bufite ireme, ubushobozi bwo gukora, hamwe nubushobozi bwo kugenzura ibiciro birashobora kuzuza ibyo dusabwa;
Icya gatatu:utanga isoko yifuza gufatanya natwe igihe kirekire kandi yiteguye gukomeza kunoza ibyo dusabwa.Icya kane, gukurura abaduha imbaraga birakomeye bihagije kuburyo bishoboka kubigenzura neza mugihe kirekire.
2. Isuzuma ryabatanga isoko rigomba kwitondera ubushobozi bwiterambere ryabatanga isoko.
Isuzuma ryubushobozi buriho nikintu cyibanze cyo gusuzuma abatanga isoko, nkicyemezo cya sisitemu yubuziranenge, ubushobozi bwa R & D, ubushobozi bwo kugenzura ubuziranenge bwibishushanyo mbonera, ubushobozi bwo kubyaza umusaruro, uburyo bwo gutunganya umusaruro, ubushobozi bwo kugenzura ubuziranenge bwibikoresho nibikorwa, ubushobozi bwo kugenzura ibiciro, bihari isoko, serivisi kumasoko ariho, gukurikirana ibicuruzwa, ubushobozi bwo gutanga ibicuruzwa nibindi.Ariko, kugirango uhitemo ikintu gikwiye cyo guhugura, ntabwo bihagije gusuzuma ubushobozi buriho, bigomba no gusuzuma ubushobozi bwiterambere ryacyo, kandi ubushobozi bwiterambere ryacyo bigomba kuba ibitekerezo byingenzi muguhitamo intego.Mugihe ubushobozi bwubu nubushobozi bwiterambere bidashobora kuboneka icyarimwe, shyira imbere kubatanga isoko nziza yiterambere.
Muri rusange, isuzuma ryiterambere ryabatanga isoko rigomba kuba rikubiyemo ibintu bikurikira:
(1) Abafata ibyemezo byinshi mubatanga isoko ni "umucuruzi" wifuza gutsinda byihuse ninyungu yihuse, cyangwa "rwiyemezamirimo" ufite icyerekezo kirekire.
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(3) Niba intego nziza zabatanga isoko zisobanutse kandi gahunda y'ibikorwa hamwe ninyandiko kugirango ugere ku ntego nziza.
(4) Niba utanga isoko afite gahunda yo kuzamura sisitemu nziza kandi niba sisitemu ihari yarashyizwe mubikorwa koko.
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(6) Niba uburyo busanzwe bwo kuyobora butanga isoko bushobora guhaza ibikenewe byiterambere ryibigo byabo kandi niba hari gahunda ziterambere.
(7) Ni ubuhe bwoko bw'imibereho bw'abatanga isoko kandi niba abatanga isoko bafitanye isano.
(8) Niba umurimo wingenzi wo gucunga imishinga itanga amasoko arakomeye kandi ni gahunda yo kunoza.
3. Imicungire yabatanga igomba kuba "ihuriro ryubuntu nimbaraga," hibandwa cyane kubigenzura nubufasha.
Uburyo busanzwe bwo gucunga amasoko ni: kugenzura imikorere yabatanga isoko, gusuzuma uwatanze isoko ukurikije ibisubizo byakurikiranwe, gukora imiyoborere yubuyobozi, guhemba no guhana ibibi, no gukosora ibintu bitujuje ibyangombwa;buri gihe ongera usuzume abatanga isoko, uhindure ingamba zamasoko ukurikije ibisubizo byisuzuma, kandi ukureho abadashoboye.
Iki nigipimo cya ex-post igenzura, ifasha mukurinda ko ikosa rimwe ryongera kubaho.Nubwo bimeze bityo, ntabwo byanze bikunze bigaragara kwirinda amakosa no kunoza ubushobozi bwabatanga isoko.
Igihe cyo kohereza: Jun-01-2022